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Post by account_disabled on Dec 9, 2023 6:17:08 GMT -5
Remember keyword optimization? When you start focusing on and targeting local searchers in your overall strategy, you need to analyze more local keywords, including cities, counties, and other locations where your business is located. name keywords is the equivalent of targeting the long tail of the search demand curve for those who may be searching for your product or service. Long Tail Local Listings and Directories for Local Keywords You also want to pay attention to local listings and directories where you can establish a local profile of your business as well as local citations pointing to your business website. This is a great way to build local ranking signals including local domain authority local photo editing servies credibility and increase relevancy in local searches especially in maps. Local Tools Compare Check Local Links Referrals Set Primary Location Accurate Name Address Phone This may not seem like a big deal but it is important to have a complete profile in all local directories and listings you find. Granted your name address and phone number are the most important information but you should also fill in information such as your working hours the specific rules and regulations you follow and your industry. A complete profile provides more information to and from your users. Lack of Content It’s easy to underestimate the amount of content needed to optimize for local keywords and provide value to users. Let your local business structure and strategy drive your local search-relevant content strategy.
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